Posts tagged market strategy
The Interview and The Sacred Space

The interview has been an integral part of my work since my first freelance video project in 2013 to my most recent marketing campaign for Michael A. Kubiniec, DDS. When I arrived on site at their offices, the immediate challenge was finding the right space to conduct interviews with their patients.

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Starting Up and Slowing Down

When I start the conversation with a new client about their website the first question I find myself asking is: What are your core values? What's your mission? Starting a new website is an announcement to the world, and all who look for you online. So, while it is extraordinarily fun to pick out colors and fonts and templates, I like to start with values and identity. 

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