healthcare case study:

Michael A. Kubiniec, D.D.S. - Batavia, NY


Custom Video

To introduce the practice to new patients, video testimonials from staff and patients combined with footage of the office, captured their professional and caring environment.


Photo Stories

To explain a dental procedure and ease the nerve of future patients, unique "Photo Stories" alternate between photography and custom copy to both show and tell what to expect.



Video Banner

To introduce potential patients to the practice for the first time, a silent video plays on the homepage capturing the people and technology of the office.*

*Image is substituted if video is slow to load on mobile devices.

Elegant Navigation

For patients unfamiliar with dental terminology, a full-bleed grid of pictures does the talking, instead of a clunky dropdown menu.

Not Ready Yet?

A teaser page launched the new look and feel for the site, allowing patients to still make an appointment, while we put on the final touches.